Lupita Nyong'o is EVERYWHERE! She is Now the Face of Lancome and a Model for Miu Miu's Spring/Summer Campaign! Congrats Lupita!!!

Lupita Nyong'o is everyone's favorite obsession now a days and it was only a matter of time before she started showing up everywhere doing ads for major beauty and fashion companies. Well the time has come! Lupita Nyong'o is now the face of Lancome a french based beauty and skin care company. Lancome has made Lupita their new brand ambassador and she will star in ads that will begin circulation around September. Check out this tweet from Lancome:

.@lupita_nyongo joins Lancôme! #lupitaforlancome #beautyicon © Alexi Lubomirski for Lancôme pic.twitter.com/oFLA2YiuoX

— Lancôme USA (@LancomeUSA) April 4, 2014

The company explained their reasoning for seeking Lupita as a brand ambassador and here's what the General Manager of Lancôme International, Françoise Lehmann said that they chose Lupita because she is "talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices."

Lupita was just as excited and eager to begin her work as the ambassador when asked by WWD magazine why she agreed to the deal, here's what she said:

"What appealed to me about Lancôme is that they're not dictating what beauty is, hopefully it’s a symbiotic relationship - that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for."

Lupita Nyong'o isn't the first academy award winning actress to gain a deal from Lancome. Kate Winslet, Julia Roberts and Penelope Cruz all have been linked to Lancome at some point but Lupita is the first African American woman to become the brand ambassador.

Hopefully with Lupita on board Lancome will provide a wider range of product (in terms of foundation especially) that will suit all skin tones and types. Similar to what Queen Latifah did for Covergirl.

Lancome isn't the only brand that has acquired Lupita. Miu Miu noticed that Lupita had a kinship with some of their pieces from their collection (she wore some of them at events and award shows) and they tapped Lupita to star in their upcoming Spring/Summer ad campaign for 2014.

Congrats Lupita on your endorsement deals and all your future success! #MuchLove

Source: WWD & Huffingtonpost